DIVERSIFICATION
Ice climbers place screws into the ice and use ropes to break their fall should they lose a hold. Should the entire face of ice they are climbing fall, so will all of their protection and security.

Businesses whose product or service may be a fad or trend risk the entire market falling out without notice when it passes. Even companies with more traditional services risk ruin if overly dependent on a single industry that may unexpectedly face decline. The trick, and challenge, to achieving sustainable business success is to identify diverse clients or product applications that require a similar service or product.

ABOUT // ADVENTURE BIO
Graham Dickson is the chief expedition leader for Arctic Kingdom Marine Expeditions, the world’s only company to specialize in the animals of the arctic and to have successfully lead diving expeditions for all of the arctic’s marine animals. Graham has been diving for over a decade and is a PADI Master Instructor. He has a driving desire to explore the arctic regions where there is such a great range of diverse and exotic animals, historically significant locations and unique geography. He successfully led the first sport diving expedition to Nunavut to dive with walrus in 1999 and has since led expeditions for Bowhead whales, Narwhals, Belugas, Polar Bear and the Greenland Shark. Graham has climbed rock and ice for almost as long as he has been diving and led the first ice climbing expedition to Nunavut to climb the icebergs of Pond Inlet in the summer of 2000. Graham has worked with film crews from around the world including BBC, OLN (Canada), Tango Films/Vox Tours (Germany) and Ushuaia Nature (France). These adventures have been featured by the European Space Agency for the cutting edge use of satellite imagery, in Up Here and Explore Magazine for iceberg climbing and for the many arctic animals in Sport Diver, Sport Diving (Australia), Diver (Canada), Dive (UK), Ocean Planet, Advanced Diver, Shark Diver, Japan Times and Canadian Geographic.

Graham is an avid and active diver and prior to starting Arctic Kingdom in 1999 led dive groups all over the world – including shark diving in the Bahamas and Australia, shipwreck dives down the American east coast, from the Great Lakes to North Carolina to Key West and cave diving in Florida and Mexico. Graham founded the University of Pennsylvania Scuba Club in 1994, which grew to more than 300 divers over three years. He has worked with stores in Philadelphia (Blue Horizons Dive Center), New York City (Sea Horse Divers), Toronto (Upper Canada Scuba) and Ottawa (Adventures in Diving, Scuba Consultants and Alpha Dive Center). He teaches many specialty areas including: photography, wreck, dry suit, enriched air (nitrox), deep diving and ice diving and is trained in cave diving through the National Speological Society (NSS-CDS) and underwater archaeology through the Nautical Archaeological Society (NAS). Graham is a Medic First Aid/CPR Instructor and teaches Rescue Diving and DAN Oxygen Administration. He is the author of the scuba section in the popular book “The Worst Case Scenario Survival Guide.”

Graham is Canadian and speaks English and basic French, Spanish and Italian. He holds a Bachelor of Applied Science in Mechanical Engineering and Economics from the University of Pennsylvania and has worked at Lockheed Martin, Morgan Stanley, Microforum and Moore, Clayton & Co. as well as helped establish Campusfood and cofounded Emailias.